Collaborated with business stakeholders and product leadership to conduct functional gap analysis of <product>, targeting a 10% improvement in overall product performance and $150K revenue boost.

Conducted comprehensive market research and competitive analysis to refine product strategy; Proposed product roadmap and presented to CXOs for advocating customer needs across industries to streamline strategic planning.
Authored a formal Product requirements document (PRD) from an outside-in perspective, resulting in a 5% reduction in misaligned feature development.

Spearheaded projects to optimize workflows, processes, and enhance student experiences, increasing graduation rates for Orfalea School of Business (OCOB) by 12%.

Led a focused team of 6 members, defining quarterly strategy to help students change majors into the OCOB.
Managing a team of 22 employees, leading recruitment, selection, and employment processes for the peer advising.
Designed and delivered a 10-week training program for the advising staff, impacting over 200 hours of instructions.
Advising a student body of 3000+ students on policies, course scheduling, curriculum, study abroad, and graduation checks to foster academic and professional success for 3 majors, 12 concentrations, and 7 minor

Conducted 50+ interviews to understand customer pain points and facilitate product feature development.

Led A/B tests for Single Destination Experience Group, increasing customer engagement and CTAs by 17% for KPD.
Established intake process for handling new creative requests; Implemented a visual roadmap & dashboard for automated metrics reporting.
Co-authored strategy for A/B testing, contributing to a 25% increase in KPD's ROI.

Founded a digital platform to inspire, guide & mentor youth and future leaders by building a community of SMEs.

Adopted a data-driven approach to build social media strategy for the platform, utilizing analytics to optimize content and increase user adoption by 150% (QoQ) using YouTube, LinkedIn, Instagram.